To get publicity for their books in a way that they couldn't ordinarily afford to do - reaching over 500 named journalists who have subscribed to the Book List each month.
To announce to journalists any new titles or editions that are about to be published.
To put the details of a particular title in front of journalists as a reminder that the book is now available.
It takes away the bother of having to send out review copies - The Farley Book List does it for you.
The publicity effort is part of a targeted process whereby the journalists and broadcasters who receive The Farley Book List trust that the content is worthy of their attention because it comes from a trusted name, and is given to them in a form that they like and want.
Because it increases the opportunity for a publisher's titles to be seen by the right journalists and it also makes it easier for those journalists to request review copies or more information.
Because it is a fraction of the cost of hiring a publicist to publicise their book/s.